Second Year
Intermediate work building on core skills with more complex advertising campaigns, brand research, and multi-touchpoint creative briefs.
(01)
Advertising / Brand Campaign
Westin Hotels Campaign
A postcard campaign repositioning the Westin Lake Las Vegas Resort & Spa as the serene alternative to the chaos of the Strip.
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(02)
Advertising / OOH
Blue Tuna Spearfishing Campaign
A bold out-of-home campaign for Blue Tuna Spearfishing CO. capturing the raw, primal essence of spearfishing.
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(03)
Branding / Packaging / OOH
Poppi Soda Campaign
A multi-touchpoint campaign for Poppi introducing the "Hot Girl Berry Bliss" flavour concept.
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