About
The Creative
Behind the Work
I'm Faith — a creative design student with a passion for visual storytelling, brand identity, and advertising that makes people feel something. Like the ocean, creativity runs deep, and I believe the best work comes from diving beneath the surface.
Over three years of university study, I've developed a strong foundation in concept-driven design that connects with real audiences. My work spans illustration, out-of-home advertising, brand campaigns, and visual communication — always grounded in strategy and executed with care.
I believe the best design doesn't just look good; it feels right. It tells a story. It creates a moment. That's what I strive for in every project.
Creative Design Student
3 Year University Programme • Final Year
Available for Opportunities
Open to roles, internships & collaborations
Let's Connect
I'd love to hear from you — scroll down to reach out
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What I Believe
Design is Problem Solving
Every creative challenge is a puzzle waiting to be solved. The best solutions come from understanding the problem deeply before reaching for the tools.
Process Shapes Outcome
How you approach a project matters as much as the final result. A solid process leads to confident decisions and defensible work.
Context is Everything
Great design doesn't exist in a vacuum. Understanding where, how, and by whom the work will be experienced changes everything.
Simplicity is Earned
Simple solutions are often the hardest to reach. They require editing, refinement, and the courage to remove rather than add.
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Areas of Focus
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The Journey
Foundation
The beginning of the voyage. Explored the fundamentals of brand identity, advertising campaigns, and visual communication. Like learning to read the tides — understanding the basics before venturing into deeper waters.
Projects: Instacart OOH Campaign
Development
Navigating new waters. Built on foundational skills with more complex design challenges, creative briefs, and collaborative projects across hospitality, outdoor sports, and beverage brands. Learning to work with clients and iterate on feedback.
Projects: Westin Hotels, Blue Tuna Spearfishing, Poppi Soda
Mastery
Charting my own course. Advanced projects showcasing refined creative direction, strategic thinking, and professional-level execution for global fashion and luxury brands. Ready to make waves in the industry.
Projects: Vivienne Westwood, Pilot Pen, Calvin Klein
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What Sets This Work Apart
My Approach
- Concept-first thinking
Ideas lead, aesthetics follow
- Strong visual storytelling
Every element has meaning
- Research-driven campaigns
Understanding before creating
- Attention to craft and detail
The small things matter most
- Real-world context in every project
Design that lives beyond screens
- A portfolio built on substance, not trends
Timeless over trendy
What I Avoid
- Style over substance
- Following trends without purpose
- Surface-level design decisions
- Ignoring the audience
- Skipping the research phase
- Work that looks fine but feels off
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Tools I Use
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What Inspires Me
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Let's Connect
Whether you're interested in collaborating, have a role in mind, or just want to say hello — I'd love to hear from you. Let's make waves together.