CREATIVE PORTFOLIO
A curated portfolio of creative work across advertising, brand identity, and visual communication. Three years of university projects that show how ideas take shape, grow, and connect — like waves shaping the shore.
the
work
speaks
the work
Year 1
Instacart OOH
Instacart OOH
(Year 1)
Year 2
Westin Hotels
Westin Hotels
(Year 2)
Year 2
Blue Tuna Spearfishing
Blue Tuna Spearfishing
(Year 2)
Year 2
Poppi Soda
Poppi Soda
(Year 2)
Year 3
Vivienne Westwood
Vivienne Westwood
(Year 3)
Year 3
Pilot Pen
Pilot Pen
(Year 3)
Year 3
Calvin Klein
Calvin Klein
(Year 3)Year 1
Instacart OOH
Instacart OOH
(Year 1)Year 2
Westin Hotels
Westin Hotels
(Year 2)Year 2
Blue Tuna Spearfishing
Blue Tuna Spearfishing
(Year 2)Year 2
Poppi Soda
Poppi Soda
(Year 2)Year 3
Vivienne Westwood
Vivienne Westwood
(Year 3)Year 3
Pilot Pen
Pilot Pen
(Year 3)Year 3
Calvin Klein
Calvin Klein
(Year 3)WHY THIS
PORTFOLIO?
Every project here was built on research, refined through critique, and executed with intention. This work represents three years of growth — from first concepts to professional-level campaigns.
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Creative Projects
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Years of Study
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Disciplines Explored
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Campaign Touchpoints
THE
CREATIVE
SPIRIT
RESEARCH
(01)Every project starts with understanding — the brand, the audience, the context. Deep research informs every design decision.
CONCEPT
(02)From research comes the idea. Strong concepts are the foundation of work that resonates and lasts beyond trends.
DESIGN
(03)Where ideas take visual form. Typography, colour, layout, and craft — every detail is intentional and considered.
DELIVER
(04)Polished, professional execution across every touchpoint — from print to digital, OOH to social, packaging to editorial.
Not all
portfolios are
built the same
My Approach
- Concept-first thinking, grounded in research
- Strong visual storytelling across every touchpoint
- Work built for real audiences, not just grades
- Strategy, design, and execution — all considered
- Attention to craft and detail in every element
- A portfolio built on substance, not trends
Others
- Style over substance
- Following trends without purpose
- Surface-level design decisions
- Ignoring the audience and context
- Skipping the research phase
- Work that looks fine but feels off
SKILLS
feedback
"The attention to detail was next-level — the kind of work that feels considered from the first concept to the final delivery."
Course Instructor
Advanced Advertising
"A strong conceptual thinker who consistently delivers work that goes beyond the brief. Every project tells a story."
Design Faculty
Visual Communication
"Brings genuine creative energy to every project. The research depth and execution quality stand out across the cohort."
Peer Review
Group Campaigns