Third Year
Advanced projects showcasing refined creative direction, strategic thinking, and professional execution. Campaigns for Vivienne Westwood, Pilot, and Calvin Klein.
(01)
Integrated Campaign / OOH / Social / Digital
Vivienne Westwood Sunglasses
"Find Your Pairsona" — an integrated cross-channel campaign spanning OOH, social media, POP displays, magazine ads, and an interactive personality quiz.
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(02)
Luxury Print / OOH / Magazine
Pilot Honey Bee Pen
"As Timeless As Honey" — a non-font luxury advertising campaign for the Pilot Namiki Bumblebee Limited Edition pen.
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(03)
Photography / OOH / Editorial / Experiential
Calvin Klein Campaign
"Comfortable. Confident. Calvin Klein." — a group project developing a multi-touchpoint campaign with photography, Times Square billboards, and experiential activations.
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