Find Your Pairsona
A campaign revisited — showcasing creative evolution through the lens of a project transformed over one year.
This is not just a project. This is proof of growth.
Client
Vivienne Westwood
Project
Integrated Cross-Channel Campaign
Timeline
Year 2 (Original) → Year 3 (Revisited)
Deliverables
OOH, Social, POP, AR, 3D, Magazine
The Foundation
The original campaign created during ADBR 252. It established the core concept of "Find Your Pairsona" — matching sunglasses personalities to individual identities.
Original Concept
Every pair of Vivienne Westwood sunglasses has its own personality. Piccadilly feels like old Hollywood glamour, Tina is all about late-night club energy, Athalia has effortless coastal luxury. The concept invited customers to find the pair that matches who they are.
1 Year Later
New skills. Refined vision. Elevated execution. The same concept, reimagined with everything I've learned.
The Evolution
Same foundation, transformed execution. The revisited campaign expands the Pairsona concept into an immersive, multi-touchpoint luxury experience.
What Changed
AR Activation
Interactive try-on experience that brings sunglasses to life through augmented reality
3D Modeling
Photorealistic 3D renders of each sunglasses model for premium digital placements
Experiential Campaign
Airport pop-up installations that transform shopping into an immersive brand experience
Advanced Typography
Distinct typographic identities for each Pairsona with sophisticated hierarchy systems
Luxury-Level Mockups
High-fidelity environmental mockups that position the brand at luxury tier
Before & After
The same campaign foundation, elevated through a year of skill development.
From Campaign to Experience
This project represents more than just visual improvement. It's evidence of how strategic thinking, technical skills, and creative vision can compound over time. The foundation was solid — the evolution made it exceptional.
Touchpoints
Technologies
Mockup Quality
Experience
Creative Evolution
What This Project Taught Me
Revisiting work isn't about fixing mistakes — it's about applying everything you've learned since.
Technical skills like 3D modeling and AR unlock entirely new creative possibilities.
The best campaigns don't just advertise — they create experiences worth remembering.
Luxury-level execution comes from obsessive attention to typography, spacing, and environmental context.