Find Your
Pairsona.
Vivienne Westwood | Year 2 → Year 3 | Art Direction | Integrated Campaign
A campaign revisited — proof of growth. The same Pairsona concept, reimagined a year later with AR, 3D, and experiential design.
The Project
Every pair of Vivienne Westwood sunglasses has its own personality — Piccadilly feels like old Hollywood glamour, Tina is late-night club energy, Athalia is effortless coastal luxury. The Find Your Pairsona concept invites customers to find the pair that matches who they are. Originally built in Year 2, I revisited the campaign in Year 3 and rebuilt it with everything I had learned: AR try-on, photorealistic 3D, and immersive airport experiences.
The Challenge
Take a solid Year 2 concept and prove genuine creative growth — elevating it from basic persona-led mockups to a luxury-tier, multi-touchpoint experience without losing the original idea.
The Insight
The right pair of sunglasses is not an accessory, it is a self-declaration. AR plus experiential closes the gap between wanting something and actually owning it — letting customers find their Pairsona before they buy.
The Direction
Where the visual language was set — mood, tone, and the creative territory the campaign would live in.
The Groundwork
Research, references, and early exploration that shaped the strategic thinking before any design began.
The Process
Sketches, iterations, and the working decisions that moved the idea forward.
The Build
Refining concepts into polished, production-ready directions.
The Work
The finished campaign across every touchpoint.
The Full Deck
The complete project presentation, start to finish.